All images © 2014 Sarah Wade



1. Name, Location.


Sarah Wade, Ipswich, UK


2. Please give a brief bio of your creative journey so far.


I studied Graphic Design at Northampton University specialising in Illustration. Graduating in 2004, I went on to work within two large studios that produced designs for giftware and children's book publishing. I decided to go freelance in 2006 and have been working from my studio based in Ipswich for the past 7 years. I now produce surface patterns for a variety of applications including textiles, wall coverings, jewellery, fashion, shop interiors, ceramics and advertising campaigns. I also illustrate children's books and have almost 40 titles in publication - these include picture, novelty and sticker books.


3. Describe your work in 5 words...


Colourful, Graphic, Quirky, Bold, Organic


4. Where does your inspiration come from for the prints you design?


In the past I have been inspired by a random mixture of things: Hornsea Crockery, Russian Dolls, Retro album covers, 60/70's, Vintage Wallpaper, Film Title Sequences ('Catch Me If You Can' has a great one), Tim Burton, Music Videos (I love Franz Ferdinand's - Take Me Out). Textiles - especially Marimekko. Designers and Illustrators: Sarah Fanelli, Mary Blair, Tove Jansson, Lydia Monks, Julia Rothman, Sanna Annuka, Rob Ryan, Tord Boontje.


Interview abstract taken from "Style on the Run" with Grace Sherriff



BBC Me Too Magazine, Quarto Publishing, Readers Digest,

Marks and Spencers, Autumn Publishing, Parragon Children Books, Peter Haddock Publishing, Holland Publishing, Little Star Creations, Alligator Books, Elizabeth Moad Publishing




Whsmiths, Oxfam, Tesco’s, Sainsburys, John Lewis, House of Fraser, Next, Boots, Birthdays, Dobbies, Fennicks, BHS, Waterstones, Wilkinsons, The Works, Asda, Morrisons, Clinton Cards, UK Greetings, American Greetings, International Greetings, Anker International, Paper Magic, Swantex, Stewo, Collage Designs, EMS Special Edition, HK Dason, Simon Elvin and Unique Paper.




Creative Tops




Various through Agents




Various through Agents




Topshop, The Creative Company, ASD Europe, Fusion DNA, Gecko International School of Learning, Peter Evans UK, Suffolk County Council.